How long did the platform take to build?

A D2C consumer goods brand selling through their Shopify store, Amazon, and retail partnerships. They grew from $2M to $5M GMV in 18 months but operations couldn't keep up.

[ THE CHALLENGE · 02 ]

The Challenge

14 different apps costing $4,200/month

No integration between systems

Manual order reconciliation across channels

Customer service reps juggling 6 screens

Inventory discrepancies causing oversells

4 hours/day spent on inventory reconciliation

3 days to fulfill orders during peak

15% oversell rate during sales events

Returns took 10+ days to process

Finance team spent 5 days/month reconciling

Adding new channels meant 2 weeks of manual setup

No single source of truth for inventory

Customer service scaling meant hiring linearly

Marketing had no real-time LTV data

[ OUR SOLUTION · 03 ]

Our Solution

**Inventory Truth:** Single source across Shopify, Amazon, and warehouses

**Order Management:** Automated routing to fulfillment centers

**Fulfillment Optimization:** Intelligent split shipping

**Returns Portal:** Self-service returns with automated processing

**360° Customer View:** Order history, support tickets, returns

**AI Support Agent:** Handled 60% of inquiries automatically

**Fulfillment Visibility:** Real-time order status

**One-Click Actions:** Refunds, replacements, expedited shipping

**Real-Time P&L:** Per-order contribution margin

**Channel Performance:** LTV by acquisition channel

**Inventory Velocity:** Sell-through rates by SKU

**Automated Reconciliation:** Bank vs. platform matching

**Peak Season Readiness:** Automated scaling

**Returns Automation:** QR codes, auto-generated labels, 3-day processing

**Inventory Alerts:** Proactive reorder notifications

**Customer Communications:** Automated order and shipping updates

[ TECHNOLOGIES USED · 04 ]

Technologies Used

**Frontend:** Next.js, React, Tailwind CSS

**Backend:** Node.js, Python (AI services)

**Database:** PostgreSQL, Redis

**Infrastructure:** AWS (ECS, RDS, Lambda, SQS)

**Integrations:** Shopify API, Amazon SP-API, Stripe, ShipStation

**AI/ML:** Custom classifiers, OpenAI API

[ THE RESULTS · 05 ]

The Results

Key Metrics

Metric	Before	After	Improvement
Inventory Reconciliation	4 hours/day	Real-time	100% reduction
Order Fulfillment Time	3 days	12 hours	83% improvement
Oversell Rate	15%	0.2%	98.7% reduction
Return Processing Time	10 days	2 days	80% reduction
Customer Support Efficiency	1.5 hours/ticket	0.3 hours/ticket	80% improvement
Finance Close Time	5 days	1 day	80% reduction

Key Achievements

✅ Scaled from $2M to $15M GMV in 24 months ✅ $500K annual operational savings ✅ 35% reduction in total operational costs ✅ 98.7% reduction in oversells ✅ 60% of customer inquiries handled by AI ✅ 5x improvement in fulfillment speed

"This platform was the missing piece in our growth strategy. We went from 14 disjointed apps to one operations system. The efficiency gains paid for the entire project in 6 months."

— Emily Davis, CEO

[ TIMELINE · 06 ]

Timeline

**Week 1-2:** Operations audit and discovery

**Week 3-6:** Architecture and integration design

**Week 7-14:** Core platform development

**Week 15-18:** AI and automation features

**Week 19-22:** Testing and optimization

**Week 23:** Go-live and training

**Month 6-12:** Continuous improvement and new channels

[ KEY LEARNINGS · 07 ]

Key Learnings

**Integration is the foundation:** Without systems talking, you're just shifting bottlenecks

**Automate the 80%:** AI handles the routine; humans handle the exceptions

**Data drives decisions:** Real-time analytics changes how you operate

**Remove friction:** Customer self-service reduces support costs

**Scalability is designed, not discovered:** Build for 10x from day one

[ READY TO BUILD · 08 ]

Ready to Build Your Ops Platform?

— Overview

What It Does for Your Business

Metric	Before	After	Improvement
Inventory Reconciliation	4 hours/day	Real-time	100% reduction
Order Fulfillment Time	3 days	12 hours	83% improvement
Oversell Rate	15%	0.2%	98.7% reduction
Return Processing Time	10 days	2 days	80% reduction
Customer Support Efficiency	1.5 hours/ticket	0.3 hours/ticket	80% improvement
Finance Close Time	5 days	1 day	80% reduction

— Support

Frequently Asked Questions

Connect

Ready to transform your ecommerce operations? Contact us.

Let's discuss how we can help you with ecommerce operations platform case study.