Web Performance and Core Web Vitals: Speed as Revenue | Clickmasters

Oversized images (modern formats, responsive sizes, lazy-load), JavaScript bloat (code-split, defer, audit third-party tags), and unreserved space causing layout shift.

Performance budgets in CI, monitoring on real-user metrics, and the tag-manager audit every quarter — speed decays by a thousand marketing pixels unless governed.

Skipping the discipline this article describes until an incident, audit, or stalled project forces it — every practice above is cheaper adopted early than retrofitted under pressure.