UX Research Methods for B2B: Studying Users You Can't Just Recruit

Support tickets, sales-call notes, feature requests, and product analytics — the research corpus nobody schedules, coded for patterns before recruiting anyone.

Five-user cycles for usability, deeper discovery per major workflow, and findings shared as decisions-to-make — research that ships beats research that documents.

Skipping the discipline this article describes until an incident, audit, or stalled project forces it — every practice above is cheaper adopted early than retrofitted under pressure.