Measure what predicts incidents: defect escape rate, critical-path coverage, flake rate, and time-to-detect — not raw bug counts and coverage
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Defects found in production versus before — the direct measure of whether QA is catching what matters, trended per release and per area.
Critical-journey coverage (money paths, auth, data integrity) rather than line-coverage totals — 60% overall with 95% on the paths that page you beats the inverse.
Flake rate, suite duration, and mean time-to-detect — a trusted, fast suite is the asset; these numbers say whether you have one.
Bug counts as productivity, coverage percentage as quality, test-case tallies as progress — each invites gaming that makes software worse.
Skipping the discipline this article describes until an incident, audit, or stalled project forces it — every practice above is cheaper adopted early than retrofitted under pressure.
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