Data analytics engineering — warehouses, pipelines, and dashboards people actually use. From messy source systems to decisions you can defend.
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Data pipelines from your operational systems, a warehouse as single source of truth, transformation layers with documented metric definitions, and dashboards designed for decisions rather than decoration. Plus product analytics instrumentation when the questions are about user behavior.
The reason your reports disagree is that 'active customer' means three things in three systems. A semantic layer with owned, documented definitions is unglamorous and is usually the highest-value week of the project — we do that before building anything pretty.
Not every company needs a lakehouse. Warehouse-centric stacks (managed Postgres or a cloud warehouse, scheduled transforms, a BI tool) serve most mid-market needs at a fraction of the platform spend — we'll say when you're over-buying.
PII handling in the pipeline, access controls per dataset, freshness monitoring with alerts, and one owner for metric truth — analytics stops informing decisions the day two dashboards disagree and nobody can adjudicate.
Focused pipeline-plus-dashboard projects commonly $20K–$60K; full warehouse and semantic-layer programs $60K–$150K+. Scoping call gives you a fixed number.
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