Common connectors, quick wins, citizen-maintainable flows — the CRM-to-email sync that would be a waste of engineering is a fine afternoon in an iPaaS.
Complex transformation logic, high-volume events (per-task pricing compounds), deep error-handling needs, and any flow that's become load-bearing revenue infrastructure.
Owned integration services with queues, idempotency, and reconciliation for the connections where correctness is money — engineering cost up front, economics and control forever.
Audit per connection: volume, complexity, failure cost — iPaaS for the long tail, custom for the spine, and honest migration when a flow outgrows its platform.
Skipping the discipline this article describes until an incident, audit, or stalled project forces it — every practice above is cheaper adopted early than retrofitted under pressure.
Let's discuss how we can help you with integration middleware ipaas vs custom.