Shopify vs Magento vs Custom Ecommerce: Honest 2026 Comparison | Clickmasters

The comparison above is general; your decision isn't. The inputs that actually settle it: your team's current fluency, your hiring market, your existing estate, and the workload's real shape — inputs a scoping call gathers in thirty minutes and turns into a written recommendation with reasoning. Because we build with all of the above, the recommendation is free of allegiance: it's the same honest-routing doctrine the whole practice runs on. When platform + app + transaction costs at your volume exceed custom's ownership curve — real at scale, mythical for most stores; we'll run your actual numbers before endorsing a migration.